Hangover 2... Real Laughs, Fake Handbags

December 28, 2011 9:52:48 PM UTC by cardman1968 in Apparel & Accessories and Lobby

If you saw Hangover 2, you may remember Zach Galifanakis' character warning a baggage handler to be careful with his Louis Vuitton handbag. It turns out he had nothing to worry about. The bag was a cheap knockoff. What a relief, huh?

Not so fast. It may turn out to be the most expensive handbag in history. If Louis Vuitton has its way, Warner Brothers will be forced to edit the scene prior to future DVD sales, pay a share of profits to Louis Vuitton, and pay penalties of some sort for "brand dillution."

Other than the sad fact that some hapless associate producer is going to take the fall for this, it is almost amusing. Everyone knows fake Louis Vuittons far outnumber the real thing. By some estimates, only 1% of all Louis Vuitton-logo bearing items are genuine. That builds Warners' defense right there. Fake Louis Vuittons are a cultural meme, open to satire and use. Is it fair to ask Warner Brothers to be more diligent than the brand in protecting that brand? I'm not sure. This is an interesting case and we will be watching it and reporting back to you as it develops. Read more here:


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Not only a bad movie but they lacked in their research. Referencing a product and allegedly using a knock off, infringing on another. Sequels usually but live up to the original. Just like authentic to counterfeits.

I like the term "Brand Confusion."

Posted December 29, 2011 2:38:14 PM UTC

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